Think you can out-eat the competition? The Annual Lobster Roll Eating Contest — sponsored by McGuirk's Ocean View Restaurant — is one of the most anticipated events of the festival weekend. Six contestants take the Seashell Stage Sunday afternoon with one goal: eat as many lobster rolls as you can in ten minutes. $1,000 is on the line — $600 for first place, $250 for second, and $150 for third. Come cheer them on, and find out who puts on the Champion belt.